As Wolves new sponsorship deal causes a heated debate throughout our fanbase, David Handley suggests that this is just a sign of the times…
The latest news coming out of Molineux is that Wolves, a family football club have clambered firmly
into bed with a payday loan company. Yes, a business which brings misery to its customers and preys
on their unwavering need and support will have The Money Shop as its main sponsor for the next
Speculation was rife once Wolves announced a press conference to unveil their new main sponsor;
Doritos got a shout-out, an anti-depressant company, even Pat Sharpe was rumoured. After all who
better to be associated with the Molineux Funhouse than Pat? Sadly it wasn’t meant to be. Instead it
is the Money Shop.
Really this shouldn’t be a big surprise – The Money Shop has been involved with Wolves for a
number of years, they already sponsor the South Bank stand and have a significant presence within the Wolverhampton area.
This is more than a part of the problem; in a city which is increasingly dishevelled, rocked by low
public funding and shops being closed throughout its main shopping area, should a well-run, family orientated football club really be partnering with a business which profits mainly on the despair of others?
Morally, the answer is obviously, unquestionably no. Again from a community and family standpoint
the answer is no. But from a business point of view? Well if they are offering the best deal, then why
Let’s be honest, the divide between Wolves and its fans hasn’t been this wide in decades. If a petition protesting the appointment of a new sponsor signed by over 2,000 people is on hand, is Jez
Moxey going to call them up and cancel the deal? Not a chance.
The truth of the matter is that football has no morals. It is a soulless corporate business now, talk of
it being the people’s game is just a marketing tool. The people don’t really matter unless they have a
This is the state of English football in general, not just Wolverhampton Wanderers.
Fans are just going to have to accept that is the way it is, and the way it will be in the future. There
are no Jack Hayward’s left coming to save Wolves. If we want a new owner, he is probably going to
be a foreign investor who won’t care about Wolves or its history. But they will have money.
With that in mind, the owner of Dollar Financial, the company behind The Money Shop is worth over
6 billion dollars. Would anyone complain if he came in and bankrolled us to The Premier League?