Jack Dawson looks at what the new TV deal will mean for Wolves.
Last week, Wolves announced their first overseas TV deal with allowed Wolves games to be shown over all over China for a least 10 games. This is one of the many exciting things Fosun have given Wolves since their £45 million takeover in July. This deal will allow Wolves games such as Derby and Blackburn to be played on Letv Sports on a pay-per-view basis. Due to this deal coming into place it marks the start of a very exciting and promising future under Fosun with this TV deal providing multiple opportunities in the future for Wolves.
Firstly, the biggest thing this deal brings to Wolves is the Chinese fan base. With the site averaging at 250 million views a day, Wolves fan base should defiantly increase. Also, with Letv is the official place to watch games such as Manchester United in China and so for Wolves to be shown on TV with clubs such as Man United can only help increase our fan base across Asia. Jeff Shi also came out a couple of weeks ago to say that he wants Wolves to be ‘World Class’ and to compete with the best therefore competing on the TV is a good start to completing this goal.
Secondly, the money this will provide with be extraordinary. In 2014 Letv’s revenue was said to be around $1.6 billion so for Wolves to be part of this gigantic amount of money is huge. Also with the personal webpage dedicated to Wolves shows that this deal may be long term so may continue after the 10 games furthering the income Wolves will get. This deal also shows that despite Wolves not being in the Premier League they can still try to compete with the riches of the Premier. Despite it not being anywhere near the income Wolves would get if they were in the Premier it stops Wolves from being completely cut off from the riches of those teams.
Finally, this deal shows that Wolves are an upcoming force now and due to the money and the fan base increasing due to this deal and we are someone to be feared in the future. Such teams like Manchester City and Leicester have had increased fan bases from Asia since their billionaire takeover and both have won the league not too long after their takeover. However, despite us being a long way of that this deal can help achieve this goal quicker than before and it is now more likely than ever before and with talk of a preseason tournament in China with Wolves as hosts it will only make this dream to become more of a reality to many Wolves fans around the world.